All work
E-CommerceUX DesignPerformance
Project Four
Freelance e-commerce redesign for a local retailer
Role — UX Designer & Frontend DeveloperYear — 2023
Project cover coming soon
The Problem
The client's online store had a 72% bounce rate and slow page loads, costing them conversions.
The Solution
Redesigned the product pages and checkout flow, optimized images, and improved Core Web Vitals across the board.
The Outcome
Bounce rate dropped to 41%. Conversion rate increased by 28% in the first month.